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Crypteco
About
Crypteco is a platform to display, map and learn about business ecosystems.
Role
Type
User Experience designer
User Interface designer
Web Application
What it really is?
A Simplified web application for mapping
business ecosystems. Used to map and present different kinds of business structures.
Starting with research - Competitive Analysis
First phase in designing this application was to research competitors so it is clear what audience to focus on and how to design this application. While using competitor products I made up a list of strengths and weaknesses those applications have.
Strengths
Weaknesses
Project "forking"
Item tables
Hotkeys
Hard for beginners
Import option is very limited
Users can easily get lost
Easy for user to understand
Friendly UI
Great usability
Hard to navigate through icons
Can't share on social media
Might be too expensive
Usage of third party apps
Easy to get started
Can work on social media
Great for marketing automatization
Messy UI design
Users can easily get confused
Lacks efficiency
Simplicity and efficiency
Focus is on ease of use, efficiency and satisfaction so the app is understandable at first glance and users can do the job fast. Full task flow might look a bit complicated but it can be reduced to completed ecosystem in three steps.
Login
Create or update
Choose an ecosystem
Modern and materialistic UI
In order for this app to be modern, intuitive and efficient it had to keep up to the newest UI design trends so I chose minimalistic approach with material design colors. Visual design is a bit fun so users don't get bored and in the same time not distracting because it is used in business environment.
In order for this app to be modern, intuitive and efficient it had to keep up to the newest UI design trends so I chose minimalistic approach with material design colors. Visual design is a bit fun so users don't get bored and in the same time not distracting because it is used in business environment.
New Ecosystem
Working Canvas
All Ecosystem
Stakeholders
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