Muro North
America Inc.
Webpage design for manufacure and retail company specialized in auto-feed screw drivers, screws and bolts.
About
Muro North America is an auto feed screw driver and bolt manufacturers. They produce fasteners that can even screw through heavy gauge steel. Their products are made for various different usages including rooftops, docks, drywalls, trucks etc.
Role
As Muro North America's old webpage was outdated, they needed a new one. I participated in this project as a UI/UX designer. I worked on making it organized and modern so new customers can easily find what they are looking for, as well guide them through the website and increase conversion.
Research
I researched similar product seller website designs, how the content is organized, what color palettes they use, drop-down menus, typography, product groupings and content. Most of these websites had product photos in front, bold text and color blocks and from which I took inspiration and started working on UX.
The things improved in redesign:
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Updated Information Architecture
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Reduced text
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Reorganized content
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Placed product photos in focus
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Modernized and improved UI
UI Design
Most of Muro North America's products are in green colors so I took it as base color for the website and added some red that the logo and some products has so the whole website clearly follows the brand. It is strong, masculine looking website as most of their customers are men working in construction industry.
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Conclusion
The project was challenging as I needed to take big chunks of important information, had to remove most of it and leave only the most necessary of it that helps the customer get what they are looking for but for the client to market their product and increase conversion.