SAFE IDENTITY
Landing page for SAFE-BioPharma's new service
Purpose and Target Audience:
This goal of this landing page is to introduce healthcare professionals, pharmacy companies, scientists and other participants in health industry with the new service that SAFE-BioPharma provides - Digital identity and cryptography related standard for it's customers.
Research:
First I researched some other digital identity and healthcare company websites to understand what content they use, how they represent it and communicate to the user.
UX Design:
Obtained information was used to generate ideas for content architecture and organization. Wireframes already gave this landing page a sense of completeness. All that was left was to bring it to life by working on visuals.
Visual look:
I used colors and content that tries to combine both - healthcare and technology. As well molecule and abstract technology representing visuals were used for this purpose. I made this page guide the user down as it reveals more information about the service with every scroll. Also reasonable amount of CTA's are used so user does not get confused.
Landing page is fully
responsible and usable
across all mobile devices
Conclusion:
This project is unique because it involves many areas that are not naturaly related to each other - health, digital identity and cryptography, and this landing page is targeted to different audiences - professionals, companies and patients.